When asked to find something I hate, then change it to make it better, I decided to take a stab at thwarting writers block.

After much research, I created a kit that uses each approach for tackling writers block. It includes everything from a mind-writing pad, a once-a-day writing pads, a 12 sided die with helpful instructions, encouraging erasers, caffeinated tea and even pre-chewed pencils. The kit was advertised by silk screened napkins with doodles that appear to be done by someone in the midst of writers block. When the napkin is turned over, the logo is revealed. Napkins were distributed throughout coffee shops, and places where struggling writers might go to unwind and clear their head.